Finding Balance: What to Do When Your Massage Therapy Schedule Is Light

Having practiced massage therapy for many years in the same town, my calendar is typically full. However, it wasn't always this way. In the beginning, I faced the ups and downs of worrying about not having enough bookings and, conversely, the stress of overcommitting and risking burnout. It’s a delicate dance, a balancing act between the need to work and the necessity of self-care.

When speaking with newer massage therapists, I enjoy brainstorming strategies for those days when your schedule is emptier than desired. There are also days when you might have a few appointments but face large, unexpected breaks in between. So, what should you do during those gaps?

Show Up, Even When Not Booked

One effective approach is to show up at your workspace, even if your schedule is empty. For those of us who are self-employed, being present in your space is crucial.

Make the Most of Your Time There

Organize and Clean: Take the opportunity to deep clean areas you might usually overlook. Consider rearranging furniture or adding new decorative items. Decluttering can refresh your space, clear your mind, and invite new energy into your practice.
Reach Out to Clients: This doesn’t have to be a cold call. If you have clients who purchased packages but haven’t visited in a while, reach out to remind them of their unused services. In my experience, clients appreciate this reminder and often schedule an appointment or even purchase another package.
Check In on Significant Events: Note the important milestones in your clients’ lives—weddings, travel plans, or health events—and check in after these occasions. A thoughtful message can go a long way; it shows you care about their well-being and may prompt them to schedule a session.
Reconnect with Clients: If a client typically rebooks but couldn’t last time due to uncertainty about their schedule, follow up. Encourage them to secure their spot before their preferred times fill up.
Network and Promote Your Business: Use this time to visit local businesses and leave your business cards or to make calls you’ve been putting off. Networking can open new doors and foster community connections.
Work on Your Business: Consider updating your website or social media profiles. This is also a great time to tackle that to-do list—whether it's ordering supplies or other administrative tasks.
Focus on Professional Development: If you’re enrolled in an online course, dedicate time to that. Researching future continuing education opportunities can also be a valuable use of your time.
Prioritize Self-Care: Sometimes, a lighter schedule is a sign from the universe to take care of yourself. Use short breaks for stretching, meditation, or breathing exercises. For longer breaks, consider going for a walk, attending a yoga class, or even getting a massage from a fellow therapist.
Engage in Reflection: Use downtime for journaling or brainstorming. Reflecting on your goals and aspirations can be rejuvenating and inspiring.

These are just a few ideas to help make the most of those quieter days. What do you think? I'd love to hear your thoughts in the comments!

With a background in yoga and art, Stephanie is a licensed massage therapist and massage therapy educator in North Carolina since 2007. She loves helping other massage therapists on their career journey with all of its challenges and rewards